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拓源新思廣告“云會展”未來的發展趨勢所在。

發布日期:2020/4/28

文章摘要

 拓源新思廣告“云會展”未來的發展趨勢所在。 展會可以通俗地理解為在某個固定地點和時間里舉辦的某個行業或產業鏈企業供需雙方的集體展銷活動,也是企業推銷產品、捕捉行業...

 拓源新思廣告云會展”未來的發展趨勢所在。

展會可以通俗地理解為在某個固定地點和時間里舉辦的某個行業或產業鏈企業供需雙方的集體展銷活動,也是企業推銷產品、捕捉行業風向、開展合作交流的重要途徑之一。

防疫期間,傳統線下展會無法舉行。為降低疫情對展覽業的沖擊,將線下展會挪到線上進行,不僅成為破局發展的一劑良方,也一定程度上可解企業燃眉之急。
01
國家政策鼓勵線上辦展
工業和信息化部副部長辛國斌不久前在國新辦新聞發布會上表示,將通過加強產業鏈的穩定性,拓源新思廣告探索舉辦網上展銷會、訂貨會等形式幫助企業解決當前存在的困難。多地目前正在積極開展“云展會”,以解決線下展會無法舉行給企業和行業帶來的影響。

The general office of the ministry of commerce of the People's Republic of China (mofcom) on Thursday issued a circular on the work of innovating the exhibition service model and fostering new drivers for the development of the exhibition industry. Among them mentioned, to promote the exhibition format innovation, actively guide, mobilize and support enterprises to hold online exhibitions,充分運用5G、VR/AR、大數據等現代信息技術手段,舉辦云展覽,開展云展示、云對接、云洽談、云簽約;鼓勵政府主辦的線下展會率先線上開展,支持專業展會主辦機構將線下品牌展會項目開通線上展覽。

02
科技賦能助力新模式
企業把線下展會上進行的商務合作搬到了線上,成為全方位實現傳統展會功能的“云展會”。“云展會”可借助移動互聯網、數字化技術,將展會從線下延伸到線上,向所有展商和觀眾開放線上產品展覽、供需對接、在線留言、社交溝通等多種功能。
“云展會”的實現,與5G、直播帶貨、VR直播等新技術手段的應用密不可分In the process of "face to face" to "screen to screen", making good use of the new technological means can not only expand the marketing channels for enterprises, enhance the ability to resist risks, but also make the exhibition organizers have a new exploration on the future exhibition mode.
 “云展會”一切操作均在云端,采購商可以選擇自己想看的展品,并與展商進行直播互動,還能通過展品頁面直接進行購買下單。直播在電腦端、手機網頁端以及APP端都可以觀看。VR技術則讓客戶面對屏幕就可看到產品細節甚至工廠情況。點擊進入““云展會”,可以在VR樣品間里查看商品全貌,突破時間和地域限制,Allow potential customers to visit the factory and experience the products and services on site.
03
“云展會”漸成全球新趨勢
4月7日召開的國務院常務會議決定,第127屆廣交會將于6月中下旬在網上舉辦,廣邀海內外客商在線展示產品。廣交會場館素有“亞洲最大的現代化展覽中心”之稱,這將是中國歷史悠久的貿易盛會首次以網絡形式舉辦。
商務部部長助理任鴻斌介紹,本屆網上廣交會將主要包括線上展示對接平臺、跨境電商專區、直播營銷服務三部分內容,We will build a 10×24 hour online foreign trade platform to provide online promotion, procurement connection, online negotiation and other services for exhibitors and purchasers, so that Chinese and foreign merchants can place orders and do business without leaving their homes.
不少由企業主辦的新品發布會也由線下轉移至線上。人工智能科技戰"疫"研討會暨科技成果線上展……都是線上展會的創新形式。Xiaomi, huawei, glory and other mobile phone manufacturers will be offline conference on the screen, in the form of live broadcast to launch a new generation of products. Recently held China council for the promotion of international trade, international conference and exhibition industry innovation and development conference,
Online exhibitions are not only a breakthrough for Chinese convention and exhibition institutions and enterprises in the face of the epidemic, but also a global trend. In late February, Facebook announced that the F8 developers' live conference, scheduled for may in SAN jose, calif., would be replaced by an online event. WWDC, apple's summer developer conference, will also be streamed live. The conference and exhibition industry's pragmatic response to the epidemic has also become a major initiative for innovative development.


會展業按下“暫停鍵”,互聯創新服務卻永不止步!特殊的發展環境激發了行業的創新潛力,招商引資、展會服務不僅沒有停擺,還向著更便捷更智慧的模式發展。


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