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疫情后時代“數字舞臺”線上發布會啟動 ?

發布日期:2020/4/16

文章摘要

    疫情后時代“數字舞臺”線上發布會啟動 ?核心內容:廣州活動方案策劃、視覺設計、執行統籌、互動傳播等 電商直播代運營、直播帶貨、線上發布會直播...

 

 

疫情后時代“數字舞臺”線上發布會啟動

?核心內容:廣州活動方案策劃、視覺設計、執行統籌、互動傳播等
電商直播代運營、直播帶貨、線上發布會直播、抖音代運營、

 

 

疫情影響下,隨著辦公協作和商業活動紛紛從線下轉至線上,線上發布會,也為各大機構和平臺打開了新的局面。社會經濟各類場景正加速迎來變革,恢復活力、突破變局,考驗著政企及各大商業機構的應變能力。


Huawei, ali, millet, Benz, geely, China mobile, China unicom, China telecom have recently, online conference was held in adversity form positive release the cooperation opportunity, in the form of information source, digital transmission technology, solved the conference channels and business cooperation of rigid demand, for the policy to preach, investment cooperation, product release, online sales, provide such as the spread of near field communication experience and get twice the result with half the effort effect.

April 9, inspur group "IPF2020 inspur cloud data center partner"線上直播大會,登錄全網多個大型直播平臺,收獲熱烈關注和流量好評。浪潮集團作為智慧計算的引領者、國內第一的服務器頭部廠商,在疫情影響下首次啟用云直播,將合作策略和產品信息集中輸出,為2020年的蓄力發展順利開啟了良好開端。The online press conference flexibly solves the pain points related to "venue and attendance limit" in attending the conference, and meets the publishing needs of multiple types of conferences. As the director, producer and visual effect production team of IPF2020 online live conference, yihe dream digital technology co., LTD.用數字科技技術方式打造云端直播大會,結合虛擬演播室、交互體驗等新技術手段為近6個小時的線上直播大會成功保駕護航,完美呈現了“線上會場&數字舞臺”傳播效果。
IPF2020直播大會采用了電視欄目級的高標準制作, 通過虛擬演播廳技術實時像,在傳統色鍵摳像技術基礎上,充分利用了計算機三維圖形技術和視頻合成技術、AR技術實現線上直播,實現全新的科技視聽感受。
The online press conference can be held in the conference room, functional exhibition hall or studio, with a pre-built green screen background. It adopts the image cutting live broadcast and AR virtual reality technology, completes the picture transformation through shooting and post-production, and presents to the audience through the live broadcast platform, successfully restoring the realistic and ritualized conference release effect.
線上發布會亮點
價值信息的細節放大,更易于傳播
線上發布會,可以精準編排信息焦點輸出,Effectively comb and push information; In contrast, the information publicity and dissemination of offline press conference can hardly guarantee that the visual sensory experience conveyed to every audience is the same in the physical space,后排的觀眾往往很難看清楚大屏上的產品信息(文字、圖像),在引導傳播上會有明顯折扣。
突破場景限制,自媒體傳播效果倍數級增長,覆蓋更廣、更多曝光    
與傳統線下發布會相比,線上發布會最大的優勢之一在于可以不受物理空間限制,實現跨越時空的交流傳播;另一層面,線上發布會可以方便留存全時影像,并對影像文件可以再度分發傳播,分割出更多內容進入自媒體平臺,從而獲得倍數級宣傳曝光效果;隨著疫情的影響,大家接收信息的行為,也更加依賴線上消息交流傳播Such as checking social networking and news apps anytime and anywhere, paying more attention to authoritative information, and spending more time watching live broadcast on the Internet, all provide a positive atmosphere for online communication.
云端互動,更生動、更直接的直播體驗

線上發布會可以實現不輸于線下的視覺觀感、信息傳達和返真體驗,另一個優勢在于,線上留言可以讓交流實現更直接、更迅速實現互動解答。
除以上幾點外,線上發布會另一個優勢是可以傳遞高創新、高難度的視覺影像,For example, art and technology content of high - dimensional animation films. The post-production team will meet to dictate or concept the product進行高難度的視覺轉換,創造可視化的物理世界,讓大家充分感受會議呈現或項目效果的魅力。

線上發布會是未來發展的趨勢,此次疫情加速了線上轉型升級,未來的發布會,將會進一步迎來——線下發布會(人際交流)+線上發布會(傳播更廣、品牌互動效果更強)的優勢互補模式。

 

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