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“新,不止所見”線上發布會直播盛大開幕!

發布日期:2020/3/26

文章摘要

 “新,不止所見”線上發布會直播盛大開幕! 2020年3月14日,將發布會的所有細節清晰呈現在每一位觀眾面前。此次發布會以“新”為特色,為直...

 “新,不止所見”線上發布會直播盛大開幕!
2020年3月14日,將發布會的所有細節清晰呈現在每一位觀眾面前。此次發布會以“新”為特色,為直播觀眾帶來了益百分新品牌、新定位、新產品、新營銷的“四新驚喜“,全面開啟了益百分的品牌戰略升級的新時代。益百分以 “新,不止所見”為主題的新品發布會暨四周年慶典,在深圳,通過線上云直播的方式盛大開幕。發布現場由三面超大顯示屏結合星空幕布,打造出浩瀚星空般深邃空間線上發布會直播
 
接著由益百分聯合創始人張偉偉先生,領銜發布了益百分2020年的全新品牌戰略。成立四年來,益百分聚焦“菌”與“艾”兩大產品研發方向,最終打造出Yibenef—“微生態健康專家”,和天天艾-“艾生活達人”,兩大健康及護理消費品牌。為戰略轉型需要,以及提升品牌影響力,益百分從消費者出發,推出了新品牌、新定位,Enriched the two major brand system under the product category. Under the brand positioning of "micro-ecological health expert", the brand Yibenef will better focus on the research and development of healthy food, oral care, skin care and other health products. Immediately after the event, Yibenef brand launched a series of oral microecological products: probiotic toothpaste, probiotic mouthwash, probiotic blaster sweet mouth candy. And said skin management, beauty makeup and other new products are in the pipeline and research and development. Under "ai life's got talent" brand positioning, everyday will build ai "moxibustion" and "ai" two series of products, moxibustion series, fashion moxibustion apparatus and the portable moxibustion, since love has deep consumer, and the new ai protect series: eye moxibustion paste, tsao compound essential oil, bubble bath, radix arnebiae seu lithospermi cream soup and other products, will be in April this year.
 
發布會伊始,由益百分董事長陳杭州先生,以《致,不凡》為主題,向奮戰在疫區一線,平凡而不凡的抗疫英雄,致以崇高的敬意。響應抗疫期間,益百分通過捐款捐物資等方式,參與到抗疫一線做貢獻,在發布會現場,陳杭州先生向所有這些勇敢的力量致敬!益百分人聚是一團火,散是滿天星的團結精神鼓舞人心。陳杭州先生相信每個人“每一份用心的付出,時間終會看得見”。展望未來,陳杭州先生表示,益百分將繼續堅守在大健康領域,并不斷突破創新,創造更多的不凡,對未來公司的品牌和產品,面向“全人群,全渠道,全覆蓋“描繪出宏偉展望。
益百分旗下的品牌矩陣更清晰、更完善。未來Yibenef品牌將聚焦益生菌產品的研發,,天天艾品牌聚焦艾灸和艾周邊產品,小花樣聚焦精釀花酒系列產品,而小鹿福利則會為益百分人提供更多保險、理財等方面的服務。Zhang weiwei, co-founder of yibai
At the same time, Mr. Zhang weiwei in the press conference, also announced a good news, yibai's craft flower wine brand - small pattern, obtained the strategic investment of nandu wisdom media city investment development fund. And revealed that plot little trick is about to be two new products: little trick · bird-scented IPA craft beer, and little trick neroli brew. Through brand upgrading, category evolution, precise focus on core competitiveness,


整場發布會最令觀眾期待的環節當屬新品發布。在56萬多觀眾在線等候中,備受關注的益百分首款兒童益生菌趣味吸管——君咕棒全球首發。該款益生菌產品打破了大眾對傳統益生菌形態的認知,獨創吸管設計令人連連稱奇。兒童益生菌趣味吸管的開發,來自于益百分對兒童益生菌補充的深刻洞察。這根益生菌趣味吸管,可以放在孩子們喜愛的牛奶、豆漿甚至白開水中飲用,更輕松趣味的補充所需益生菌,勢必將贏得孩子和媽媽們的獨家青睞。
 
Jungo-stick interesting probiotic straws are not only novel in form, but also have many "highlights" in function. It is rich in 500 million active strains of bacillus BC30 imported from the United States, which can effectively promote the absorption of nutrients, help the balanced development of children, let the children's body good, full of vitality. With the release of the new jun-go-stick, the popularity of live streaming has soared and online interactions have become more frequent and hot. It is believed that the birth of jungo-stick interesting probiotics straw will open a new direction of probiotics research and development in the industry and bring a new innovation to the probiotics industry.
隨后,益百分就本次發布會的最后一新——“新營銷”,益百分表示,未來,益百分將從產品、渠道、宣傳內容等多個方面,開發出更多新的營銷方式,持續增加品牌曝光,配合品牌升級戰略實施,打造強有力的品牌實力。創新,是品牌持續發展的動力源泉,是品牌保持活力的最大驅動力。益百分融合時代發展的趨勢與消費者需求,不斷加大研發投入,不斷創新產品,其品牌家族日趨豐富,品牌影響力日漸強大,企業戰略布局愈加宏偉,相信益百分必將以日新月異的發展態勢,向更加輝煌、廣闊的舞臺邁進。
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